Online shopping is remarkably convenient. Why get dressed up, hop in your car, fight the traffic, cut through crowds, deal with rude salespeople, only to fight traffic yet again on your way home, when instead you can simply turn on your computer?
It’s becoming incredibly clear that more and more people are opting to stay at home and shop online.
But while online shopping is a truly wonderful invention for the consumer, it’s hurting brick and mortar stores. Attracting customers into physical storefronts is one of the biggest challenges for today’s business owners.
In light of this, we thought we’d bring back one of our more popular posts–the Celebrity Dream Team–to solve this problem. Here’s where we imagine that a group of celebrities come together to use their skills in order to overcome a challenge.
What’s the first step to getting people back into stores? Store owners have to make consumers feel like a rock star every single time they walk in the store.
And who makes people feel good about themselves better than the one, the only, Ellen DeGeneres?
Ellen has had a talk show since 2003 and was a stand-up comedian before that. If you’ve ever watched her show or seen clips online, you know that she naturally makes people feel welcome and important. Whether it’s Mila Kunis or an adorable 3-year-old who knows a whole lot about the solar system, Ellen invites them on her show to share their experiences. She makes everybody–from millionaires to toddlers–feel happy, valued, and excited to be there.
This is exactly what a business needs to do to keep customers in their brick and mortars. Make them feel like a guest on Ellen’s show!
The next celebrity we’d bring in for our dream team is the smart, sassy and successful Chrissy Teigen.
Married to John Legend, Teigen is a model, business woman, and major Twitter personality. She has millions of Twitter followers and her tweets are downright hilarious. And she’s no stranger to business; she’s partnered with major cosmetics brand Becca, has her own cookbook, and stars in specials on the Cooking Channel.
All that is great, but the real reason she’s on our dream team? She knows that to get brand loyalty, you have to reward brand loyalty.
If you follow her on Twitter, you may remember a particularly memorable fan interaction that went a little something like this:
When a fan tweeted her saying she went to buy a blender on Amazon but ended up buying Chrissy’s cookbook instead, Chrissy replied to the fan saying she would send the girl a blender!
This was a completely authentic, unexpected response by a celebrity, and now the girl is a life-long fan.
It also doesn’t hurt that Teigen has a great sense of humor:
Who’s the next member of our celebrity dream team? This one may be a bit far-fetched, but it’s none other than Jay Gatsby.
Yes, he’s dead. Yes, he’s fictional (he’s the title character in The Great Gatsby). We get it.
And sure, Gatsby is the type of character we probably wouldn’t like in real life. So why is he on this list? Because if there’s one thing Gatsby knew how to do, it was throw a party.
That’s a very useful skill when it comes to getting people in your store. Gatsby would be a natural at organizing the types of events that drew crowds. And while people might come for the party, they’ll stay for the merchandise.
And last but not least, we have Steve Carell. This might seem like a strange choice next to these other personalities, but that’s why we want him. With Ellen, Chrissy, and Jay in a room, things could get a little … intense. These are all people with big personalities and big ideas. We need someone to keep them grounded!
Carell is famous for his role as the one and only Michael Scott on the American version of The Office, and for movies like Crazy Stupid Love and The Thirty-Year-Old Virgin. But now that The Office is over, Carell is mostly living a low-key life with his wife Nancy.
In fact, he even owns a quaint general store in Marshfield, Massachusetts that sells penny candy and muffins, among other knick-knacks! Boston.com called him the “everyman” and that’s what he’s on our team for. Sure, he’s a businessman, but his usefulness here is his cool-headedness and his talent for not getting swept up in the fray. He’s a cool guy who’s pretty unflappable. He knows how to smooth tensions and keep everyone grounded. That’s a skill that’s going to help with this group of people to prevent anything from getting out of hand.
That’s our dream team to tackle this challenge! Ellen DeGeneres, Chrissy Teigen, Jay Gatsby and Steve Carell. What do you think? Would you watch a reality show about them trying to help a struggling brick-and-mortar business survive in the digital age? We know we would