Mobile Trends — Does Your Mobile Do This?
We’re willing to drop $700 on a smartphone, and pay a hundred bucks a month for the privilege of using it. Why? Because 5.2 billion of us around the world have figured out that owning a mobile phone puts a supercomputer, shopping mall, employer, weather channel, library, mailbox, alarm clock, entertainment center, business and telephone in our pocket.
Each year, KPCB’s Mary Meeker publishes one of the most widely-anticipated studies of key global internet trends. This year the spotlight is on mobile.
Meeker’s 2015 Internet Trends Report focuses on mobile’s dramatic rise and how it’s relentlessly transforming the way we work, buy, sell, communicate and keep ourselves entertained.
Mobile apps help us control who has access to us. Instead of opening a door to a barrage of unsolicited offers each time we open a website, we decide who gets permission to contact us.
Using apps give us a louder voice, a bigger perspective and greater connectivity. We’re crazy about Pinterest, Snapchat, Facebook, Twitch (gaming), Pandora (audio), Wattpad (stories), user-generated reviews (Airbnb) and news (Twitter). Where communication was once just a one-way street, we, the audience, are talking back.
For years, Amazon and eBay used PCs to dominate our attention. Mobile unleashes a whole new level of competitiveness. It provides a platform for new forms of commerce with a greater number of players that are transforming how we obtain products and services.
As competition in the ecommerce space is becoming fiercer, businesses are getting more creative with what they offer. Consumers know they can get what they want on demand and businesses are continuously raising the bar on ease and speed.
People are using online platforms to supplement their income and support flexibility in their work choices. eBay gave us the first global platform for selling our stuff and dominated this space for more than a decade. Now we have Upwork (trade your skills for money), Uber (drive for dollars), Airbnb (rent-a-bedroom) and Thumbtack (sell services to your neighbors).
We’re reaping the benefits of freedom of choice and freedom of expression, but one fallout of the on-demand economy has changed a fundamental underpinning of business: the need for on-demand workers as opposed to permanent staff.
Many of us seem to be adjusting. We’re becoming entrepreneurs.
Meeker doesn’t seem to be surprised by the rapid, expansive and invasive impact the internet and now mobile connectivity has on us. She predicts that, while we are still figuring out what to do with our mobile internets, shopping malls and businesses, we’re just getting started.