Ideation

Ideation focuses on collecting data and generating ideas in pursuit of your business objective. The process is dynamic in nature and can be successfully utilized for most client challenges, ranging from generating new product ideas to naming a new hamburger.

Discovery

Our Power Of Many Minds®, or POMM®, Team Strategists, help you understand how to utilize the power of innovation and ideation to optimize performance and business value. Our Strategists will mentor you and help inspire you to use innovation and ideation within your organization.

Our Strategists combine functional expertise and industry knowledge to help you through discovery and information gathering so you can precisely define your challenge vision and goal.

Our Strategists, along with a POMM Team Ideation Leader, distill this information down to ensure both your vision and goal are clear and concise. This duo then defines and crafts an overarching mission and purpose for the POMM Ideation Team.

Team Architecture

Once your challenge vision and goal are distilled down to a mission and purpose, we build a POMM Ideation Team to curate collaboration using multidisciplinary members who inspire development and generate ideas based on your new mission and purpose.

Brainstormers Attack

We refuse to paint by numbers or stay within the confines of industry standards and norms in our approach to solving your challenge. We utilize our POMM Ideation and Brainstormers Teams to “cover the walls with ideas” by nurturing a fun environment and inspiring team innovation and imagination.

Is your organization generating BIG IDEAS that are true to its vision and values, creating genuine connections with your customers and taking you beyond your competition?

Is your organization generating BIG IDEAS that are true to its vision and values, creating genuine connections with your customers and taking you beyond your competition?

Because we believe that every path needs to be explored, we will analyze, refine, and repeat this process again until we reach a long-term solution.

With the POMM Teams and power of collaboration, we bring the right minds together with diverse backgrounds, perspectives, and motivations to select the most promising ideas, ranging from client core initiatives to pioneering transformational and potentially disruptive technologies.

Re-imagining

It’s time for all teams to come together and form mental images of the most promising ideas. Subject Matter Experts, innovation leaders, and your team sit side-by-side worldwide to determine which one or two promising ideas you want to bring to life.

We explore the reasons why you like the idea(s) and whether they have potential to offer a strong emotional connection to your end users. This shifts the focus of our discussion from technology and features to the human design experience. It is then, in most cases, that an idea transformation becomes distinctive, richer, inspiring, and imaginable.

Your team now has the opportunity to conduct viability analysis, including technical and economic feasibility, end user/market assessments, capital expense and resource requirements, and anticipated user benefits. The promising idea (or ideas) that survive your formal assessment are then taken to the next phase.